Share a reel, find the product

Seen something in a reel and can't work out what it is? Send the reel to us and we'll tell you — usually instantly.

  1. 1

    Install the app

    Android: tap Installwhen the bar appears at the bottom of this site, or open Chrome's ⋮ menu and choose Add to Home screen.

    iPhone: in Safari, tap the Share button, then Add to Home Screen.

  2. 2

    Share a reel into it

    Open the reel in Instagram, tap Share, and pick FindThatThing from the list of apps.

    On iPhone, Safari doesn't let web apps appear in the share sheet. Copy the reel link instead and paste it into the search bar — it works exactly the same.

  3. 3

    We find it

    If we already know that reel, the product page opens straight away with where to buy it.

    If we don't, you can ask us to track it down — we usually find it within 24 hours, and we can send you a notification the moment it's live.

Don't want to install anything? Paste a reel link into the search barand you'll get the same answer.

You can turn notifications off at any time — here's how.