About FindThatThing
What is FindThatThing?
FindThatThing is an independent product directory built for Indian shoppers. We find the viral products that Instagram creators show but never name, and we link them directly on Amazon India.
How we find products
Our team researches trending reels, identifies the exact products shown, and creates detailed pages so you can find them with a simple Google search.
Affiliate disclosure
FindThatThing participates in the Amazon Associates programme. We earn a commission when you buy through our Amazon links, at no extra cost to you. Our recommendations are independent — we are never paid by brands to feature products.
Contact
For product requests, use the Request a Product form. For anything else, email us at contact@findthatthing.shop
How we make money
FindThatThing is independently run and supported by affiliate commissions. When you click a "Buy on Amazon" link on this site and complete a purchase, we may earn a small commission from Amazon. This commission comes out of Amazon's marketing budget, not from your pocket — the price you pay is identical to going directly to Amazon.
We are an Amazon Associate, which means we participate in the Amazon Associates Program — an affiliate advertising program designed to provide a means for sites to earn advertising fees by linking to Amazon.in.
What this means for you:
- We never feature a product purely because it pays us more
- We never recommend products we wouldn't show our friends
- We genuinely catalogue products our visitors are searching for, not products pushed to us
If you ever have concerns about a product we've featured or want to suggest a correction, reach out via our Contact page.
Frequently asked questions
What is FindThatThing?
FindThatThing is an Indian product directory that helps you identify and buy the viral products you see in Instagram reels. If you spotted something but do not know what it is called, you can search for it here and get the exact product name plus links to buy it in India.
How do I find a product I saw in an Instagram reel?
Describe the product in your own words in the search bar — even a rough description or the Hindi or Hinglish name works. FindThatThing matches it to the actual product and shows you what it is called and where to buy it in India.
Is FindThatThing free to use?
Yes. FindThatThing is completely free for shoppers. You can search, browse, and use every feature without paying or creating an account.
How does FindThatThing make money?
FindThatThing earns a small affiliate commission when you buy a product through one of its links. The commission comes from the retailer's marketing budget, so the price you pay is exactly the same as buying from the retailer directly.
Which retailers does FindThatThing link to?
FindThatThing links to trusted Indian retailers, primarily Amazon India, so you can buy the products you discover safely and at the usual price.
FindThatThing is free, independent, and built by one person with no VC money or ad network. If it saved you time finding a product — a coffee goes a long way. ☕
No pressure — just genuine appreciation if you do.